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It's all fake BS

Everything Is a Scam!

The Global Narrative We Keep Swallowing

I’m done pretending this is complicated. Strip away the branding, the flags, the uniforms, the holy books, and the press conferences, and you’re looking at the same machine over and over. Somebody profits, somebody controls, and the rest of us get handed a story to keep us calm about it. I’m not talking about one corrupt politician or one bad company. I’m talking about the whole architecture, and I think it’s time we said it out loud.

Politicians Sell You a Story, Not a Solution

Every election cycle runs on the same script. Promise the moon, blame the last guy, collect the donations, repeat. Trust in national governments has been in free fall for decades, and this isn’t my opinion dressed up as fact. In the US alone, confidence in national government dropped from 73% in 1958 to just 24% by 2021, and across Europe, trust in political parties has hovered around 15 to 20% for nearly two decades. That’s not a fluke. That’s a system doing exactly what it was built to do, which is protect itself first.

The Banks Never Actually Lost

Financial institutions crash economies, get bailed out with public money, hand out bonuses the same year, and then lecture the rest of us about responsible spending. Trust in these institutions dropped nine points over roughly two decades, and honestly, I’m surprised it’s not lower. You lose your job, your house, your savings. They lose a headline for a week and call it accountability.

Love and Dating Got Turned Into a Product

Swipe apps don’t want you to find someone. A matched couple is a couple of lost subscriptions. The algorithm is built to dangle just enough hope to keep you paying, keep you swiping, keep you addicted to the possibility instead of the person. Dating became a slot machine wearing a heart emoji, and we all just accepted it as normal.

Medicine Priced Like a Luxury Good

Healthcare should be the one system that puts people before profit, and in most places, it still doesn’t. Prices for the same drug swing wildly depending on which country negotiates and which one doesn’t. Insurers deny claims as a business strategy, and somehow we’ve decided this counts as a functioning system rather than a racket with good PR. Trust in scientists and institutions tied to public health splits hard along income lines too, with a large gap between how much people in wealthy countries trust scientific authorities compared to those in poorer ones, and that gap alone tells you something about how unevenly the benefits of “modern medicine” actually get distributed.

The UN, NATO, and the Theatre of Diplomacy

Big buildings, long speeches, endless summits, and somehow the same wars keep happening anyway. These institutions exist to project stability, not necessarily to deliver it. Leaders gather, statements get issued, cameras flash, and the people actually living through conflict see none of the benefit. Global trust in these massive coordinating bodies keeps sliding for a reason. People aren’t stupid. They can see the theatre when they’re watching it.

Religion’s Oldest Business Model

I’m not attacking faith itself. Faith, stripped down to its core, is one of the most human things we have. But organized religion as an institution has run the same playbook for centuries: collect money, collect obedience, promise the reward later, somewhere you can’t verify. The church built empires on this model long before corporations figured out subscriptions.

The Middle East and the Profit of Endless Conflict

Wars don’t drag on for decades by accident. Arms get sold, contracts get signed, resources get extracted, and somewhere far from the destruction, someone signs off on a very good quarter. I won’t pretend to have the answer to a conflict this old and this painful, but I’ll say this much: when war becomes an industry, peace becomes bad for business, and that alone should make everyone furious.

Sports, Doping, and the Myth of Fair Play

We watch grown adults chase medals while entire federations look the other way on doping because a scandal costs sponsorship money. Fair play makes a nice slogan on a jersey. It rarely survives contact with a broadcasting contract.

Social Media, AI, and the Feed That Decides What You Believe

This one scares me the most. Platforms decide what you see, AI decides what gets amplified, and somewhere behind both sits a small group of people shaping what billions of us treat as reality. Seven in 10 people worldwide now say they’re unwilling or hesitant to trust anyone whose values or sources of information differ from their own, and that isn’t an accident of human nature. That’s the direct result of years spent inside feeds engineered to keep us angry, tribal, and clicking. A divided audience is an engaged audience, and an engaged audience is a profitable one.

So What Do We Actually Do With This?

Anger by itself changes nothing. I know that. But numbness changes nothing either, and numbness is exactly what keeps this machine running smoothly. The fix isn’t picking a new tribe to hate on behalf of. It’s refusing the tribe altogether. Question the source before you share it. Ask who profits before you believe it. Stop letting an algorithm pick your enemies for you.

We keep getting sold division as if it’s the only option on the menu, when the truth is most of us want the same basic things. Safety. Fairness. Something honest to believe in. The narrative we’re fed depends on us staying split into smaller and smaller camps, distrusting anyone who doesn’t look, vote, or pray as we do. The moment enough of us stop buying that, the whole business model breaks.

I don’t have a neat five-step plan to fix all of this, and I’d be lying if I pretended I did. What I have is a refusal to keep swallowing it quietly. That’s where it starts.

Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.