My TikTok Journey: Supporting Small Businesses and Staying True to My Roots
When I started my TikTok account two years ago, my goal was clear. Support my blog while creating impactful content centered around small businesses. I envisioned a platform where I could share the stories of small family-run businesses and offer valuable insights to aspiring entrepreneurs.
Initially, I focused on interviewing small businesses in Bali, Indonesia. This choice wasn’t random; it stemmed from a deep connection to my own upbringing in a family business. I wanted to relate to and highlight the hard work and dedication that goes into running these enterprises. My background as a professional writer allowed me to approach these interviews with a unique perspective. This ensured me that the content was informative and engaging.
Memorable Moments
One of the most memorable moments from my TikTok journey was my first interview with Bu Arick, a small businesswoman who managed to support her family after the pandemic. Her story was incredibly inspiring, and it reinforced my dedication to showcasing such resilient entrepreneurs.
Keeping content fresh is always a challenge. At times, I realize I’ve strayed from my original focus, and it’s a reminder to get back to my roots. To keep my audience engaged, I continually strive to highlight local businesses and maintain a tone of honesty and openness. This approach has been crucial in growing my TikTok following.
Handling negative feedback or criticism comes with the territory. Fortunately, negativity is rare on my platform, but when it does occur, it tends to be on TikTok live sessions. With the help of moderators, I’m able to manage it effectively, ensuring it doesn’t impact me significantly.
Pick Your Battle
For anyone looking to start a TikTok account focused on business, my advice is simple: pick a niche and run with it. Stay committed to your vision and don’t be afraid to dive deep into your chosen subject area.
Looking ahead, my goal is to return to more serious topics. While there’s nothing wrong with fun and light-hearted content, my passion lies in making a difference through meaningful discussions about business and entrepreneurship. By staying true to this mission, I hope to continue supporting and inspiring small business owners across the globe.
