No one knows.

While we can create videos that we think will go viral on social media we are more often wrong than right. When it comes to TikTok it is even less predictable. The same hashtags on one video will produce very little results on another.

For example, the video of a woman asking me to get married while having two posts with her possible husband tagged Happy Anniversary went viral with 150k views, 5000 likes and over 2000 comments was something I was not expecting. It took off and didn’t stop for over three days.

Sometimes it is the luck of the draw and nothing else. Other times it is luck, timing, and the content that happens to catch on. Cheating is one of those topics I assume.

Monkeying Around.

Then there is a video that I was sure would go crazy and didn’t do much at all. This was a foreigner in Bali riding on a scooter with a monkey on the back.

Talk about getting the monkey off your back, I assume he would have been in trouble if the monkey got off the back. While it was tied with a piece of cloth the monkey could have jumped off, attacked someone, or gotten killed if it had panicked.

The point is, I posted that video on social media, it didn’t get much traction. I thought it was an attention-gathering video, but then what do I know… I guess we will never know the full extent of any algorithm and whether it is AI-powered or programmed behavior of the social media platform.

The Traction is Multifaceted

While likes and views are counted, I believe this video went crazy because for one, it struck a nerve and then it engaged very well with the viewers.

Most women complain about their husbands cheating, yet here was a woman openly commenting about getting married while with a partner. Needless to say, the said person never opened her mouth on the chat or in a message to me.

While I did not post the video with malicious intent, I did post it because it was a woman doing the cheating. Is it cheating? Well, I think if you are with a partner and tell someone else you want to marry them it is a little odd. Either way, the monkey lost over the cheating woman, and the rest is history.

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Viral video analysis Social media unpredictability Engagement strategies Content virality factors TikTok algorithm mysteries Bali travel content Animal encounters in social media