So Why All the Interest?
So why is there so much interest in the Indonesian Movie? Well, it is because despite me annihilating the industry in the first part, I will praise it a little in the second. No, I will not give it an A or an A plus but will give it a C+.
The number one reason for the interest is simple. It’s a growing industry and thank goodness an improving one.
As with most people I consult with I tell them this. It is no secret that Indonesians love movies. It is still one of the cheaper forms of entertainment out there.
Indonesians are mall-going people. Unlike most people in North America, who will go to the mall in their pyjamas, Indonesians get all done up, hair makeup and nails, the works, and head to the mall. This is an event, it is a thing to look good and be seen. Looking good and take the most amazing selfies at the theatres.
The Market is Huge
It is a growing Market, it is an evolving market and investors know this. Yes, they pay me to consult them and give them my view on certain things that are more detailed than I am mentioning here but I am happy to hear it.
I will critique films, and fall asleep on many because they suck, but there have been some gems out there and slowly the Indonesian Movie Industry is coming back. Is there room for improvement? Oh hell yes, a C grade will not get you anywhere in life. As long as certain production houses up the game, others have no choice but to up theirs. So looking at the Industry from the outside in, things seem to be getting better. The population of Indonesia is demanding better movies. They are also getting smarter.
Smarter is The Key
A few years ago many, many crappy movies became hits. It was mostly because something was different and not because it was well-made or amazingly directed. These movies were the same as rolling the dice in Vegas and hitting the jackpot.
When there is little choice, you go with the best option possible and so those movies were a hit. However, the audience is getting smarter and will not go see a crap movie. I am glad this is happening, a movie made in three months from start to finish will look exactly as shitty as you would picture a movie that can be made in three months. As the Indonesian C and D classes get smarter the A and B classes may venture into the movie theatre as well to get a taste of the slightly better and more entertaining offerings out there.
