The idea:
How many single moms and divorced women are there in Indonesia? The simple answer is; millions. Many of them need assistance in one form or another, so… Upon reviewing and analyzing 70,000 followers on two TikToks, one Instagram, and a YouTube channel we have confirmed our suspicions. With a ratio of over 80% women and nearly 50% of those followers being single moms, we had an idea. Many women are well-adjusted and often have a small business on the side. Many of them struggle and often ask for money to buy medicine and food for their children. This is where the idea arose. We analyzed the audiences…
The high TikTok live audience connects well with both the @zsoltzsemba and the @tunggutunggutunggu accounts. While the @zsoltzsemba account focused mostly on business the @tunggutunggutunggu account is a much more personal experience with live interviews nearly every night. This engagement of mostly female audiences grows rapidly by the day and here is where the bright idea came from.
The mission:
To engage, educate, and empower the single fighters. At the same time educate, empower, and engage the younger demographic before they too fall into the single fighter category.
Being a single mom in Indonesia is a difficult proposition for a woman of any age. Currently, there are very few resources for single moms to turn to and we strive to fill this void with the (Single Fighters Indonesia) project.
Drawing on the personal experiences of the founding members, the task will be to educate and empower the women and young ladies of Indonesia.
While some issues are brought on by religion, caste, and various family tribulations the result is the same. The single women, moms, or young ladies have few resources at hand. While Indonesia has several large cities there are hundreds of thousands of remote locations with very few resources.
The Goal:
With this idea and the above social media platforms, we aim to change the stigma of being single, divorced, and to be single moms with kids. Therefore the goal for the members and founders will be to educate, empower and give the single fighters a platform to congregate on and find like-minded individuals for support. All this without judgment from religious, social, or political influence.
A place to turn to for help, support, and healing…
Drafting up a program based on the founder’s experiences and by giving support in legal, financial, and mental health is the main goal. To grow this platform and gain momentum we will rely on the assistance and support of women in business and businesses in general.
Zsolt Zsemba 