Who would have thought?
I have held three contests. One was for a Batik scarf, a T-shirt giveaway from Canada for 3 people, and the third for the equivalent of $50. The contests were simple.
The first-ever contest was the Batik scarves. There were two of them and all they had to do was duet the video that I had made and copy me. Very simple. There is a duet video graphics on TikTok and all they need to do is click it. We barely had any entries because people didn’t know how. I had messages on Instagram and TikTok asking how. This was rather frustrating and annoying, especially on TikTok Live. People asking the same questions and me repeating the answers as they rolled into the live feed.
Next…
The next contest was the T-shirt giveaway. This was somewhat of a successful event. Mostly because all they had to do was comment why they liked my content. Simple enough and we had quite a few entries.
Yet at the same time, people asked a million times if this was real, if they will get the shirt and if we will ship it, etc. So, I learned a few things. “KISS” (keep it simple stupid). I learned this way back when I was about 12 from my soccer coach. Pass the ball around instead of running like an idiot and let the ball do the work. Sounds simple enough so we thought we may as well step it up a little because this contest seemed to work.
Next…
This next contest came in the form of the $50. It is a small amount but for Indonesia where they make $300-400/month, this is a bit of cash.
All they had to do was mimic me and my slogan. Wait, Wait, Wait. Yet we barely had any entries. So here we are. Not many followers are based on events and giveaways. The most entries we had was comments on why they like my life and TikTok.
I learned a little. They are either shy or lazy. Though we got a lot of comments, many of them were hello, or how are you?
So, Kiss it…
Keep it simple stupid is the rule. The next giveaway will be back to basics. Why do you want this or that and give more than a one-word explanation?
I am unsure as to how they manage their lives. However, when they ask me for money online, they are not shy. God forbid they put in some sort of effort for a giveaway.
I will need to try it with a bigger amount of money or a much bigger prize and see how things go. Until then, feel free to give me suggestions as to how we may boost this participation thing.
Zsolt Zsemba 