So Much Food.
Seems that Indonesians must love to eat. Well I know they love to eat. Yet even with thousands of little roadside stands nearly half of our respondents hope that we can help their restaurants.
Interestingly enough, they are all seeking help in growth and advertising. Getting more clients and customers is the key. Yet for these roadside restaurants, it is often hard to create content. Mostly because they tend to be the same and usually but not always these are run by a single person.
This makes it difficult to create content and because it is not a restaurant the location and the place itself are often not very marketable.
Why not?
With a tarp for a roof and no walls… Sometimes this looks messy and the food is not presented in a photographable manner. However, there are a number of ways they can improve their visibility with logos, Google maps, and of course a few nice photos to put up on Facebook and create ads.
However, seeing as they are barely a restaurant and sometimes they are not legal. This makes it hard to reach out and get clients without being licensed. Either way, that part is not our issue. Rather we are there to help and do as they ask and help promote their little place.
They All Want Me to Join.
I am not interested in joining these small places as a partner or an investor. Yet I am constantly being asked to join these businesses and be part of them.
Being asked to be an investor and to be part of so many businesses is a lot to ask of a stranger. I assume because we can help with promotion and a business plan they assume I know how to run a restaurant. While I have never owned one, I assume it to be much like other businesses.
Raw materials for food, packaging, consumables, and so on, with markup and of course staff and overhead costs.
So, So Many.
While I doubt that these costs are taken into full consideration by the owners of these little places I often wonder if they pay themselves at all.
It seems as though they assume that opening and running a restaurant is easy. Yet no business is ever easy. Especially a small restaurant, when there are hundreds of them lined up on any given road at any given time.
With so many provinces and so many different types of street food, it does make for an interesting stroll along the streets of Indonesia, especially at night.
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Zsolt Zsemba 