Business Indonesia. Bali Indonesia 42

Business in Indonesia.

The spirit of entrepreneurship is alive and well. The knowledge behind the spirit is lacking.  

This is not an insult, nor is it meant to be. However, the lack of knowledge is hindering the growth and strength of business-minded individuals.  

I only assume that because there are many small street-side and curbside vendors in Indonesia, it is quite easy to set up shop and do business. Best of all this is done with minimum investment. All is well and good, but when a legitimate business is opened and space is rented yearly, and the spot by the side of the road is dirt cheap, circumstances change. 

Pay Yourself. 

This point is missed quite often. Many small business owners do not realize that they need to pay themselves. That they are employees in their business.  

Often this point is missed because they see the cash at the end of the day. Yet when all is said and done, raw materials are paid, and they made very little money for the hours they put in. This point is not only valid for the locals in Indonesia but worldwide. How much did you as a business owner make after taxes and all your overhead costs?  

Planning and marketing. 

The local little shop has to have return customers that are used to grabbing a bite on the way to work. It is much like watching a sitcom on TV. The regulars come and the vendor makes a dollar or two. Yet they are stagnant. They are not growing and expanding their customer base. It is nearly impossible because the local streetside vendor has the same customers day in and day out.  

They do pick up drive-by traffic and so there is a survival rate for most of these places. However, a real business, a real brick-and-mortar-style shop needs a plan.  

Bali is Different. 

I have touched on this before. But imagine people pouring into your restaurant. Like those towers of champagne flutes that get filled at parties from the top down.  

When one place is full there is a trickle-down effect in Bali. From one restaurant to another at peak time you will not get a table. Most places are first come first serve. So, people go from one place to another until they find a table.  

People in Bali never had to fight for business. Even crappy restaurants survived until they were weeded out by the pandemic. This has made a huge change in business operations and planning. People are still coming to grips with the fact that their place is empty while others thrive. Planning, planning, and more planning, in this case, marketing will give you an edge.  

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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