A business outline, helping locals. Bali Indonesia 40

This is how I start nearly anything.

Assuming I wanted to write a book or open a restaurant my process is simple. I start with my title. Yes, most of my poems start with inspiration from a movie, a line of a song, or conversations I hear.

I start with a word or two and like the title of a book, it brews within me.

This process takes weeks and sometimes months. The idea sits somewhere in my brain, I come back to visit it occasionally and add more to that folder. Let us start with a restaurant. We will call it Wild Burger. Now let that sink in a bit and come up with a logo.

The Logo.

For me, this is important because my logo will dictate the look and feel of the place I am going to create. Please do not hate, this is my process that I am sharing.

Wild Burger’s logo will be devilish and spicy with a touch of fire. My logo cannot look upscale and fancy. That is not what I would go for here unless I called it Gourmet Burger or something like that. Then I can feature people eating burgers with a knife and fork.

Wild Burger is fun and exciting so my logo colors and interior colors will have to have some sort of cohesion. This will also impact my menu and prices to a point because I am competing with other fast-food outlets.

The Interior.

Now that I have my look, I want to create the look and feel of the place along with my uniforms. All this for me needs to relate to my logo and my style.

This will pull together the menu, the layout, and the interior design of my place. Don’t think big, think of this as a small intimate little place where it feels like a small diner and yet it is fun and exciting. A place where root beer floats are served and the burgers look and taste homemade with a wild style. Maybe special buns and a signature sauce to boot. This all ties together with the colors and decorations on the wall. Wild Burger could even have a mascot or a fun feature to the uniforms.

To Tie it all Together.

Sure, there is so much more to a business. Equipment, space, raw materials, and so forth. I am dumbing this down as this is not a business 101 blog. Once you have established your look and feel you can then tell the painters, and the decorators what you want.

Otherwise, you will be trying to explain yourself and that is a frustrating process. If you cannot do it, go online, to look for the examples you want to follow.

Now that it is all set and you have an idea for the big picture, you need to think about marketing, and costing and come up with a business plan that you can afford and make work.

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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