This is how I start nearly anything.
Assuming I wanted to write a book or open a restaurant my process is simple. I start with my title. Yes, most of my poems start with inspiration from a movie, a line of a song, or conversations I hear.
I start with a word or two and like the title of a book, it brews within me.
This process takes weeks and sometimes months. The idea sits somewhere in my brain, I come back to visit it occasionally and add more to that folder. Let us start with a restaurant. We will call it Wild Burger. Now let that sink in a bit and come up with a logo.
For me, this is important because my logo will dictate the look and feel of the place I am going to create. Please do not hate, this is my process that I am sharing.
Wild Burger’s logo will be devilish and spicy with a touch of fire. My logo cannot look upscale and fancy. That is not what I would go for here unless I called it Gourmet Burger or something like that. Then I can feature people eating burgers with a knife and fork.
Wild Burger is fun and exciting so my logo colors and interior colors will have to have some sort of cohesion. This will also impact my menu and prices to a point because I am competing with other fast-food outlets.
Now that I have my look, I want to create the look and feel of the place along with my uniforms. All this for me needs to relate to my logo and my style.
This will pull together the menu, the layout, and the interior design of my place. Don’t think big, think of this as a small intimate little place where it feels like a small diner and yet it is fun and exciting. A place where root beer floats are served and the burgers look and taste homemade with a wild style. Maybe special buns and a signature sauce to boot. This all ties together with the colors and decorations on the wall. Wild Burger could even have a mascot or a fun feature to the uniforms.
To Tie it all Together.
Sure, there is so much more to a business. Equipment, space, raw materials, and so forth. I am dumbing this down as this is not a business 101 blog. Once you have established your look and feel you can then tell the painters, and the decorators what you want.
Otherwise, you will be trying to explain yourself and that is a frustrating process. If you cannot do it, go online, to look for the examples you want to follow.
Now that it is all set and you have an idea for the big picture, you need to think about marketing, and costing and come up with a business plan that you can afford and make work.
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