Things I am Learning. Bali Indonesia 37

Where has TikTok taken me?

So, what I have learned about Tik Tok is that many local people really do not have any idea about how to start a business. By this I don’t mean that they don’t have any ideas on how to start a business, they just don’t know how to go about starting that business. Many of them want to start a business. They say they have no idea what to do. However, many of them already sort of have a business. At the same time, they don’t know what to do next. What I’m trying to do is, lead them down a path of thinking in a way that they can then help themselves create a business.

I’ve gone about this by laying out the fact that when you start a business, a restaurant, or a shop, it doesn’t have to be huge. All they’re thinking about is this is a massive investment in starting a business, but it is not necessarily valid in Indonesia. There are very few rules and regulations to starting a business. Some people have sandal/bag businesses, restaurants, food, and catering, and nobody is actually licensed as a business. They may open a business under a name but it’s not what would we consider in North America as opening a business. Yet at the same time, I find myself kind of guiding them as to how to take the next steps.


For example, the number one TikTok video I did, showed that you do not need this whole business plan in the way that you think of when you open a business in North America. When you think of opening a restaurant, you think of buying tables, chairs and kitchen equipment, etc. That would work in North America and would require a huge investment.

In Indonesia however, this does not happen. They might have a tiny little space; 5 m x 5 m with a gas cooktop, the chicken, and other ingredients. The vegetables are bought as needed, as they are not stored in freezers. They open tiny, tiny little places where they can do business.

What I’ve done is kind of guide them and say hey, you can open this business. You don’t need a huge amount of capital if you’re good at cooking. You can start cooking, and see if people like what you cook. Then start giving the food to friends, inviting friends to test the food. Then you could open a tiny little place. In Indonesia, some of these tiny places are close to a thousand dollars a year to rent, not a huge amount of money even for local people.

The Sandal Lady.

I met this lady the other day. She sells sandals. Her sandals are being made by a group of little guys. They sit on the floor in a big mess of leather, glue, and wood for heels, and all kinds of pieces and bits and pieces for shoes. They make these custom sandals, custom lady sandals. They have huge potential but there’s zero marketing behind it. So, then I got into the marketing end of this.

The branding of the shoes is where it kind of falls all apart. These people have a business, they do not follow up with a logo, website or any information. They just say WhatsApp me, message me and I’ll give you what I have. I’ll send you pictures. These pictures are not professional. They are just pictures that were taken on someone’s shelf, there is no business logo. There is no business branding and there’s no way of growing this business outside word of mouth. Which they probably do because they tend to survive.

The sandals I looked at, cost anywhere from two dollars to $10. So, $10 at $20 retail given the different specs. The market for them is huge. Delivery is absolutely peanuts, but there isn’t any real thought of branding the business behind it. This is what puzzled me about all my conversations and all the messages I’ve read on TikTok.

bisnis Indonesia, Indonesia, Bali, Bisnin lokal, Jakarta, Denpasar, Bandung, TikTok, Social media,

#bisnisindonesia #Indonesia #Bali, #Bisninlokal #Jakarta #Denpasar #Bandung #TikTok, #Socialmedia,


Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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