There I was, after a month of deliberation, posting on TikTok. Being blown away by the results. I did a few videos as a trial and then I posted a video of what I truly wanted to use TikTok for.
As I mentioned in a previous blog, it was to help and promote small businesses in Bali. My video is now nearing 70,000 views and thousands of messages. So many people are reaching out for help and nearly all of them are missing huge opportunities.
They all lack the get-go or confidence to create their own free social media accounts. I am not sure how and I do not understand all this yet.
Free tools such as Instagram, Facebook, YouTube, and Google sites are under-utilized. The basic argument is, “I am a village person.” I do not know how to do this. There is a small amount of truth to it. Yet if they search on Google they would know. That is the problem, they do not know, no one has told them and they do not know what they do not know.
You don’t know what you don’t know.
I am spending hours on end now talking to individuals on various platforms such as WhatsApp, Instagram, and TikTok, it is simply amazing.
The next steps.
The next steps will be to put together packages and show them how to create and use these free and simple marketing tools. This is where the business end of the plan will come into place.
Much of the marketing I will be doing for free. Much of this will be a simple process to guide the locals. The bigger step will be to take on larger accounts that can afford to pay for site visits and advertising. All the while, I continue to gather data and phone numbers from the locals.
The big step I am hoping to achieve is that in the future I may be able to use my website as a portal for eCommerce. To have a place to put all the products and links on my website.
How do we benefit?
We will all benefit from a community of small businesses. We can all be the little guys banding together for a common cause. Follow each other and support each other.
I am unsure if my plan will come true. For now, I am sure of this. I can make a difference in the lives of these people as a foreigner in Bali. This far, the support has been overwhelming and I hope the trend continues.
However, I am a little concerned about people following up. Like many people, these small businesses are excited and ready to go. I am unsure if they will follow up and keep their end of the bargain by posting and creating content to keep going.
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