What did we learn?
As a business… We all have our strengths and our weaknesses. We can all do an analysis and make plans. We can all try and become successful but it all takes planning.
Social media is part of the business. It is no longer an add-on or an afterthought. How will this meal be presented? Will it look good on a plate? Will the photographs I took to be good enough to post or are they below the standard of my brand. Do I want to be associated with this person or that person?
The right fit.
As individuals, we all try and work with or should work with like-minded people. When you ask someone for help, to look at your business, be ready to be ripped apart, poked and prodded. To get the plan right and to look into the future, a consultant or an individual like myself will ask hard questions.
To make social media work for you, you need to know where you are headed. Posting sales goals alone will not get you there. Not having the right people in the right roles will only hinder your efforts. Paying social media companies and influencers will not get you results.
So in the end, we all need to rely on social media, influencers and online platforms. My experience with various people and brands has been incredibly enlightening.
Working with small businesses and more of the micro-influencers always makes me think… It is so exciting and very challenging to grow or help save a struggling business.
Social media itself cannot save a struggling business. Unless you fix the underlying problem even cash injections are temporary. Seeing the big picture and working with a proper plan along with social media is the answer.
As I outlined… Finding a good influencer and working with them will only help if you are both ready to work together. Creating content seems easy but it is not. Creating good content is even harder… Sorry, but not everyone is cut out to be before the camera and flaunting their shit.
Everyone can find their niche market no matter how good you look or how much you lack talent. You can learn, you can act but at the end of the day, content, consistency and creativity will be the solution to all your problems. How you go about creating all that, well that’s your problem. Stay honest, stay grounded, stay safe, but above all be nice, and humble.
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