Influenced influencers. Part 9

What do I know about skincare?  

On this topic of influencers came one amazing experience. Here we have an Amazon equivalent called Shopee. It is a very well-run online shopping platform. 

I was hired by a skincare company that asked to help them streamline their business and create efficiencies. They didn’t make their products, they didn’t own the manufacturing facilities. They created, branded and sold skincare goods. 

I didn’t know much about whitening cream, diet teas and teeth whitening. I didn’t need to honestly. All I needed to know was, what are the challenges and where are the bottlenecks. 

Seeing the light. 

The incredible thing about this company was… The influencer’s ability to blow up the sales. There are over 600 TikTokers on a spreadsheet. When content was posted, the sales numbers spiked. It was an incredible event to witness.  

They were mostly separated into an A, B, and C type category. The top ranking ones made great money, but only when they performed. This is the catch, this is what I have said in previous episodes. Performance matters. It matters to you and the client. This is where the confusion came from. When the sales took off the company ran out of products. When the consumers were ready to buy, the company couldn’t supply. 

Lack of planning. 

Creating a plan, along with the knowledge of the influencer’s influence was missing. This is where we came in. Creating plans, customer service and streamlining.  

Sales mean very little if you cannot supply. The influencers did their job. Social media influencers are everywhere, but they were selling something that was unavailable.  

You cannot push and pull at the same time. Lack of planning will make the effort useless and a waste of resources. Customer complaints are not a good road to success.  

What can be done? 

To work with and support the social media aspect of your business you also need the back end. Your business’s “behind the scenes” must look as great as the front you are putting out there. Having all your ducks in a row and having all your efforts pointing in one direction seems easy enough until it’s not. 

Your sleek minimalist brand, along with the models, and content you are creating must match the products you are promoting.  

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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