Influenced influencers. Part 8

The good and the bad. 

We all know how social media works. Someone posts about something and people may or may not rush to buy the product or service.  

Be careful who you promote. Money isn’t everything. Associate yourself with the person and the business. They may offer you great money for a one-shot deal and yet they may make a mess of the product or service you recommend.  

I worked for a property company once… It didn’t last long. How could that be you say? Well, we created content, we created the posts and all was well. 

All was well until… 

Let’s just say that one day at a meeting I noticed some strange behaviour from the client. I will not mention his name or the company name. But let us say that the one day we met, he seemed to have some baby powder on his nose.  

Except it was not baby powder or icing sugar. I thought long and hard for a moment and realized very quickly that he didn’t have a baby and he didn’t just eat a donut with icing sugar.  

Run like the wind. 

In such a circle where everyone knows every else, I could no longer see myself or the company associating with this person. For his company, we created blogs, updated his website and rebranded the company.  

The project itself was great. We learned so much and created a fantastic new look and feel for a very outdated company.  

I ran like the wind for several reasons. One was the drug use… Two the association with the brand and above all, I didn’t want to be associated with him. To top this off, he was not treating his staff very well and it was only a matter of time until it came down to me/us. 

Due diligence… 

Live and learn right? As far as the normal influencers go, taking photos and posting is not always enough. Having tons of followers whether you bought them or earned them, how you keep them is up to you.  

If you are flaunting all you’ve got in your thong and it’s working, make sure you plan for the beer belly and wrinkles. The same goes for your brand and business. Create a strategy, and create the look and feel for your brand so people want to be associated with you. Do your due diligence on others as they will do theirs on you. 

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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