Where social media fails.
The people that push themselves onto businesses and ask for perks such as free meals, or accommodations are jerks. If no one called you, hired you or asked you, shut the hell up about who you think you are.
You are no one to the person you are trying to influence. If you think of yourself as “powerful” prove yourself and then go back to the business and say see;
My post did this, this and this. Care to hire me for more of the same?
Aha, but no one wants to give away a freebie. It pays to be nice, pays to be polite and honest. Don’t be the entitled, millennial asshole who thinks that they are all that when you may not be. If you are a good person and see potential, offer your services, and prove yourself.
That’s the goal, right? Hire me, so I can make money. So that I may become famous and make more and more money. When was the last time people threw money at you? If you are a stripper or a hooker… well you don’t count, sorry.
Most business owners want an ROI. So if you are an “influencer” or want to become one, make a business plan and approach the businesses. This is where I made a difference. My personal account has 1000 followers. It goes up and down but I post photos of sunsets, cars and travel. Sometimes I post food, but no one would pay me to post on my account. My goal is not to be an influencer, my goal is to help small businesses grow.
Once you got the gig.
The small restaurant account that we manage worked out so well. Met with the very reluctant old-school owner twice before we rolled out our limited plan for them.
Today we have gotten to the point where the little restaurant has a website, and great reviews on TripAdvisor and they are happy they chose to work with us. Helping small businesses grow makes me feel good. It helps to know that we made a difference. Think about what you as an influencer are offering.
The reason we got the business was… I explained the numbers to the owner.
Seems hilarious right? He had over 5 people offering him their services… They all missed one crucial point. I took a look at their Instagram analytics and I told them what we can do for them. I guarantee that I can do better, and we did, we are. Be the person that makes a difference, don’t be stupid.
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