Influenced influencers. Part 6 

New normal. 

I hate the term… Let’s just call it the future. The new normal blah, blah… Normally I do not reference my past posts… In this series, I feel that if you are trying to grow your business, you should read all of them. Let’s call this “future.” The future of all businesses, but especially the small ones will be very dependent on the traction they make on social media. 

My brother and I went on a sunrise tour with these guys…I mention them for one reason only. It is very normal for people to ask for a down payment for their services. Why not, they rented two jeeps, and possibly could have lost other clients if we didn’t show. This particular person didn’t ask a thing. So here is what I did. 


Since the above account that I booked my trek with trusted me, it is only fair that I give back. I paid the man for the whole experience after the trek. From 5 am to nearly 1 pm we were out and he never asked for a penny. Now you see why I did what I did.  

When I got home, I made them a simple logo for their account and a very simple WIX-based free site. Also, I mentioned a few things about his posts and reels to try and get more business. To look more trustworthy essentially. This little experiment of mine seemed to have worked.  

This person trusted me with his email and Instagram passwords but barely knew me. 

His account grew. In the next few weeks, I saw his posts, watching as he went from working a day or two per week to 4-5 times per week.  

The little things. 

By creating a slightly better Instagram page, consistent posts and a simple website and contact info the little off-road business took off. We even dropped a pin for them on Google maps since the meeting point was horrendous to get to without it.  

The little things matter from a customer’s point of view. This individual had great customer service and offered incredible prices. My social media experiment worked, and it also made money for the company. While I poked fun at a couple at Starbucks in the first instalment of this blog, social media can and does work. 

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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