New normal.
I hate the term… Let’s just call it the future. The new normal blah, blah… Normally I do not reference my past posts… In this series, I feel that if you are trying to grow your business, you should read all of them. Let’s call this “future.” The future of all businesses, but especially the small ones will be very dependent on the traction they make on social media.
My brother and I went on a sunrise tour with these guys…I mention them for one reason only. It is very normal for people to ask for a down payment for their services. Why not, they rented two jeeps, and possibly could have lost other clients if we didn’t show. This particular person didn’t ask a thing. So here is what I did.
Trust.
Since the above account that I booked my trek with trusted me, it is only fair that I give back. I paid the man for the whole experience after the trek. From 5 am to nearly 1 pm we were out and he never asked for a penny. Now you see why I did what I did.
When I got home, I made them a simple logo for their account and a very simple WIX-based free site. Also, I mentioned a few things about his posts and reels to try and get more business. To look more trustworthy essentially. This little experiment of mine seemed to have worked.
This person trusted me with his email and Instagram passwords but barely knew me.
His account grew. In the next few weeks, I saw his posts, watching as he went from working a day or two per week to 4-5 times per week.
The little things.
By creating a slightly better Instagram page, consistent posts and a simple website and contact info the little off-road business took off. We even dropped a pin for them on Google maps since the meeting point was horrendous to get to without it.
The little things matter from a customer’s point of view. This individual had great customer service and offered incredible prices. My social media experiment worked, and it also made money for the company. While I poked fun at a couple at Starbucks in the first instalment of this blog, social media can and does work.
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Zsolt Zsemba 