Old world thinking.
I mentioned the old-world thinking of business owners in part 4 of this blog series. The short-sited business outlook that many owners have puzzles me.
The “extra” cost of social media and the extra cost of influencers is a cost they do not insert into their business plan is downright weird.
Many owners still see social media as an added expense and not a part of their original business plan. This is especially true for a place like Bali. When you are used to people coming by the millions it was not seen as essential. Now that people are fighting for the business, your business or service must stand out.
Standing out.
This is from my perspective and the niche I have chosen to take on. Small accounts that are struggling are where I saw growth. Some accounts may not be small but the owners are missing out. The problem is that they may not be “Instagrammable”. A real estate company may not be able to attract clients by taking photos of their location. They can however create amazing content about the properties they sell. Ah yes… But that costs money. How much money? Remember, the costs in Bali for a shoot are not comparable to that of Canada. This does not mean it cannot be achieved. It means it will be different. However, a few leads from the content that we create, can. That will pay for our services and more if there is only one extra sale in a year from our efforts.
Understanding the spending.
This little bit of simple math will explain it all. If we charged $1000/month to run an account and create a few reels, it may seem expensive. $12,000.00 per year.
If our content generates 5 leads per year, our cost is back within the one transaction in commission. Keeping the math simple and not counting other minimum costs, the rest of the money spent by the owner will be purely a return on their investment in us.
This is where the social media aspect of Facebook, TikTok and Instagram play a huge part in the small business we look after. The business owners can now see the benefits and they want more. Run contests, generate traffic and see the results. But this takes time and patience.
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