The Swedish retailer… IKEA. Part 2

For a full detailed account of the following, please read John Doe VS Evil. 

What they won’t do… 

Amazingly people are blinded these days by incredible ads and social media coverups/payoffs and bullying. That is the way this YB machine operates.  

What this company will not do is… Bring compassion, understanding and kindness to any table or meeting. There is a sly, sneaky and deplorable nature to doing business with the YB. Our dealings with them go back 25 years before they slashed our throats. This was not fun and as I outline in my book, I feel that someone got a bonus for taking care of the assassination.  

The people. 

From the ground up there is a sequence of brainwashing that takes place. Victims of a cult. The YB welcomes the new victims and then slowly manipulates each and every employee to the point of evil. The kind of evil that shines bright in everyone’s eyes, yet deep down there is a plan, an evil plan.  

Hence the title of my book contains those exact words. I didn’t choose that title by accident. I chose it knowing full well that it is the truth. What other multi-billion dollar retailer will scour the earth for the cheapest prices and then slash those prices to the bone and watch their suppliers bleed out and die? 


When your bonus system used to be set up with bribes, kickbacks and incorrect specifications you need to clean house. This is exactly what happened to the people we knew. Out with the old experienced and well-greased people and in with the new green uneducated ones.  

The ones we had to teach and then with the knowledge they come around, bend you over and screw you. This was and is the way. One for all and all for one as long as it benefits the bottom line. The ruthless machine that has been created is that of the YB.  

Let’s make stuff.  

Everything the YB makes is cheap. Sometimes cheap to the point of a bad product. Designed by mostly inexperienced designers that have little to no experience in their field but passed some courses. The many new people we had to deal with over the years seem ridiculous. Even when things didn’t make sense to them they had to follow IOS Ikea of Sweden. I called it the mothership in my book because they were people never seen, never heard… Yet the mothership always made decisions that trickled down to the people on the ground. 

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#ikea #sweden #swedish #homedecor #retail #furniture #business #manufacturing #ikeasupplier #zsoltzsemba 

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Published by Zsolt Zsemba

Zsolt Zsemba has worn many different hats. He has been an entrepreneur, and businessman for over 30 years. Living abroad has given him many amazing experiences in life and also sparked his imagination for writing. After moving to Canada from Hungary at the age of 10 and working in a family business for a large part of his life. The switch from manufacturing to writing came surprisingly easily for him. His passion for writing began at age 12, mostly writing poetry and short stories. In 1999, the chance came to write scripts. Zsolt took some time off from his family business to write in Jakarta Indonesia for MD Entertainment. Having written dozens of soap operas and made for TV movies, in 2003 Zsolt returned to the family business once more. In 2018, he had the chance to head back to Asia once again. He took on the challenge to be the COO for MD Pictures and get back into the entertainment business. The entertainment business opened up the desire to write once more and the words began to flow onto the pages again. He decided to rewrite a book he began years ago. Organ House was reborn and is a fiction suspense novel while Scars is a young adult drama focused on life’s challenges. After the first two books, his desire to write not only became more challenging but enjoyable as well. After having several books completed he was convinced to publish them for your enjoyment. Zsolt does not tend to stay in one specific genre but tends to lean towards strong female leads and horror. Though he also has a few human interest books, he tends to write about whatever brews in his brain for a while.

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